Award winning audio visual mashup and split screen edit for Mercedes-Benz E63 AMG multimedia campaign.
WINNER: BEST SYNC / USE OF EXISTING MUSIC: CINEMA ADVERTISING Music and Sound Awards 2014
Working with Mercedes-Benz and AMV BBDO, we were tasked with creating an exciting audio visual mashup to promote the new Mercedes E63 AMG. The ambitious aim of the project was to combine several different sounds and pieces of music designed to stir differing emotional responses. These would then fuse together, along with the sounds from the E63 AMG’s V8 engine, to form an original, audio visual track.
Finding 4 songs that worked both individually and sampled together, that worked alongside the sound of the engine, appealed to a younger demographic, would work visually in a spilt screen edit, were licensable and flexible enough to be used in the interactive #soundwithpower campaign online was a hugely demanding but extremely satisfying undertaking.
In addition, we created all the content for the online interactive campaign, allowing viewers to build their own sound/music mashups, the best of which were shown on TV.
Credits:
Client: Mercedes-Benz UK
Agency: AMV BBDO
Ithaca Audio: Music supervision, Music mashup mix
Ithaca Visual: TVC offline video editsoundwithpower.mercedes-benz.co.uk
soundwithpower.mercedes-benz.co.uk