Inspired by some of the world’s natural wonders such as Niagara Falls, Waterfall featured over 9,000 LEDs spread across an area of nearly 4,000 square meters. 

The waterfall was created from layered strings of custom made mirrored LED spheres, supported by netting interwoven with highly reflective foils which created a delightful daytime aesthetic as the sunlight fell on them. 

As evening fell, the lights moved through altered states from a tranquil bubbling waterfall of blues and greens, through shimmering rain and sparkling patterns to swirling shapes, flickering fire and ice. 

The animations travelled the entire length of the 20 metre light strings and then shot and swirled across the ground, connecting the verticals and ground lighting to create a huge, syncronised display. 

The result was an epic 10 minute, near 360 degree immersive audio and light show that showcased Kew’s famous Treetop Walkway in a whole new light. 

 Lighting design and installation, music composition and sound design by ITHACA.

Ditto was commissioned by Winter Lights Canary Wharf as a site specific installation. Built around the existing seating area at Wren Landing, a mirrored framework was built inside the space and hung with thousands of reflective spherical lights and hidden speakers, creating an immersive ‘infinity’ experience.

Festivals are fun, but sometimes you just need your own space. Enter Cocoon by Ithaca, the personal pod that envelops you in an immersive world of sound and light.

Developed by Ithaca as Associate Artists for Bournemouth Arts by the Sea Festival 2019.

The work explores the Collection’s emotional resonance, the reflective power of bronze hues and its powerful audio capabilities. Abstract shapes dance and move; sensory loops form, match, distort and reform.

We used a combination of music composition and sound design elements to create an abstract audio interpretation of the product – inspired by the contemporary design and sculptural form as well as the hypnotically looping visuals of the animations, building a sonic representation of the visual animations in 3D space, a series of rich, detailed layered and textured sounds, abstract yet attention-grabbing.

Credits

Client – Bang & Olufsen

Agency – Wednesday

Visual Artist: 30000fps

Music Composition & Sound Design: Ithaca

We remixed the track and added extra musical elements including drums and percussion to help to drive the narrative, creating a fresh new toe tapping mix with enough traditional atmosphere to compliment the stunning visuals.

Credits:

Client: Guinness
Agency: AMV BBDO
Director: Jake Nava
Audio Edit/Remix: Ithaca Audio