Ithaca Win Best Sound Design in Radio Advertising at MASA 2015

Our thanks to the lovely people at the Music and Sound Awards for another win.

This time round we scooped the award for Best Sound Design in Radio Advertising for our work with Volkswagen and DDB.

The radio spot features the sound of a VW engine recreated with a virtual orchestra of natural sounds including bees, horses, tigers and a flock of pigeons. We’re very pleased we didn’t have to conduct that one in real life.

You can take a listen to the ad and the individual sound elements here.