Award winning interactive mashup campaign for Mercedes E63 AMG.
WINNER: BEST SYNC / USE OF EXISTING MUSIC: NON BROADCAST + VIRAL ADVERTISING Music and Sound Awards 2014
We were tasked with developing the content for an engaging online campaign to promote the new Mercedes E63 AMG. The aim was to build an exciting online mashup site that allowed users to create their own track, sampling a selection of well known pieces of music and pre-composed audio visual elements. The demanding task for us was to find tracks that not only worked for the TV campaign but were flexible enough to be pulled apart, and combined in a huge number of variations online, to give the most diverse selection of end tracks that the user could produce. All of which needed to not only work musically, but visual and in combination with the sound of the E63 AMG’s V8 engine.
Ithaca developed multi-layered content for this in depth web experience and also created an interactive YouTube version. Visit the SOUND WITH POWER site to try it out or better still, try the YouTube version (use YouTube annotations) below: